Terms & Conditions.

1. Who I am

LM Agency is a Portuguese UGC agency that connects brands with content creators and manages the whole production process, from briefing to delivery. Throughout these Terms, "I" refers to LM Agency and "you" to the person or company using the site or hiring my services.

2. My services

LM Agency provides UGC content production services, which may include:

• Selecting creators suited to each brand and campaign
• Scripting and creative direction
• Coordinating the filming and editing of the videos
• Delivering videos ready to publish, with ad usage included

The exact scope, deadlines and amounts of each project are set out in a specific proposal or agreement, which prevails over these Terms in case of divergence.

3. Proposals, payments and invoicing

• Each project is preceded by a proposal with the scope, deadlines and amounts.
• Work begins after the proposal is accepted and, where applicable, the agreed amount or deposit is paid.
• Payments are made within the deadlines and terms stated in the proposal or invoice.
• Unless stated otherwise, amounts don't include legally applicable taxes.

4. Revisions and approval

Each project includes the number of revisions stated in the proposal, within the approved concept. Requests that significantly change the initial scope may involve an adjustment to the deadline or the amount, which will be communicated before I proceed.

5. Usage rights and licensing

After full payment for the project, the brand receives the usage rights to the delivered videos, under the terms set out in the proposal, including use in paid ads on the agreed platforms.

Unless agreed otherwise:

• LM Agency and the creators may keep copies of the content for their portfolio and to showcase their own work.
• The licence granted to the brand applies to the delivered content and not to raw material not included in the final delivery.
• Using the content outside the agreed scope may require an additional licence.

6. Artificial intelligence and usage limits

The licence granted to the brand applies only to the agreed use of the content. In particular, without written authorisation, the brand may not:

• Use the content to train artificial intelligence models.
• Generate, recreate or simulate the creators' image, voice or likeness through AI, or create deepfakes.
• Resell, sublicense or assign the content to third parties.
• Alter the content in a way that distorts the message or associates the creator with something she didn't approve.

These limits protect both the creators and the credibility of the content. Additional uses can be agreed in writing.

7. Brand obligations

By working with me, the brand commits to:

• Providing correct and timely information and materials for the project.
• Sending the products needed for filming, where applicable.
• Ensuring it holds the rights to the trademarks, logos and materials it provides to me.
• Using the delivered content in accordance with the licence granted.

8. Creator obligations

By applying and collaborating with me, the creator commits to:

• Providing truthful information in the application, including a real portfolio.
• Following the briefs, deadlines and instructions of each project.
• Ensuring the content she produces is original and doesn't infringe third-party rights.
• Assigning the usage rights to the produced content, under the terms agreed for each campaign.

Creators are selected carefully, so applying doesn't guarantee a collaboration.

9. Site intellectual property

All content on the LM Agency site, including text, images, videos, brand and visual identity, belongs to LM Agency or to whoever licensed me its use. You may not copy, reproduce or use that content without my authorisation.

10. Acceptable use

By using the site, you agree not to:

• Use it for illegal or unauthorised purposes.
• Attempt to access areas, systems or data without authorisation.
• Introduce malicious software or interfere with the site's operation.

11. Limitation of liability

I do my best to deliver quality work but, to the extent permitted by law, LM Agency isn't liable for indirect damages or loss of profit resulting from the use of the site or the content. My liability regarding a project doesn't exceed the amount paid for that project.

12. Cancellation

The cancellation terms of a project, including any amounts due for work already done, are those set out in the applicable proposal or agreement. I may refuse or interrupt the provision of services in case of breach of these Terms.

13. Privacy

The processing of your personal data is governed by my Privacy Policy, which forms an integral part of these Terms.

14. Governing law and jurisdiction

These Terms are governed by Portuguese law. Any dispute related to the Terms or to my services will be submitted to the competent Portuguese courts, without prejudice to the rights the law grants to consumers.

15. Changes to these Terms

I may update these Terms from time to time. Updated versions will be published on this page with a new effective date. Continued use of the site after those changes means acceptance of the new Terms.

16. Contact