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Creator Contract.

The terms that govern the collaboration between creators and LM Agency. If you have questions, talk to me at contacto@laramurta.com.

Effective date: 20 August 2026

This Creator Contract ("Contract") sets out the terms under which you collaborate with LM Agency in creating content for the brands I work with. It applies whenever you accept to take part in a campaign with me.

By accepting a project from LM Agency, you confirm that you've read and agree to this Contract.

This is a courtesy translation of the Portuguese original. If the two versions differ, the Portuguese version prevails.

1. The parties

This Contract is entered into between LM Agency ("LM Agency", "I") and the content creator ("creator", "you") who agrees to collaborate on one or more campaigns. Each campaign may have its own brief, which complements this Contract.

2. Relationship between the parties

You collaborate with LM Agency as an independent service provider. This Contract doesn't create any employment relationship, partnership or exclusivity. You're free to work with other people or brands, except where a specific campaign agrees otherwise in writing.

3. Scope of the collaboration

For each campaign you accept, I may ask you to produce content according to a brief, which may include:

  • The number and format of the videos or photographs.
  • The creative guidelines, tone and key messages of the brand.
  • The delivery deadlines.
  • The technical requirements, such as resolution and orientation.

Accepting a campaign is always optional. You're only bound to a project after you confirm it.

4. Your responsibilities

  • Produce the content according to the brief and the agreed deadlines.
  • Ensure image and sound quality adequate to what was agreed.
  • Communicate with me in good time, especially if something delays the delivery.
  • Follow the brand's guidelines and respect its image.

5. Originality and third-party rights

When delivering content, you guarantee that:

  • The content is original and created by you.
  • It doesn't infringe copyright, trademarks or other third-party rights.
  • You have the authorisation of anyone who appears in the content.
  • Any third-party music, image or material used is properly licensed.

6. Assignment of usage rights

6.1 Included period

After the campaign is paid, you assign to LM Agency and to the respective brand the usage rights to the produced content, for the purposes and platforms defined in the brief, including use in paid ads, for a period of 2 (two) months from the approved delivery date.

Once that period ends, the brand must stop using the content in paid ads, unless it is renewed under 6.2. Organic use (unpaid posts on the brand's own channels) continues unless the brief says otherwise.

6.2 Renewing the ad licence

If the brand wants to keep using the content in paid ads beyond the 2 months included, LM Agency proposes a licence renewal at 25% of the video's production price, per month, per video. The renewal is handled directly between LM Agency and the brand; your right to keep the content in your portfolio always stands alongside this assignment, under clause 10.

6.3 Unauthorised use

Using the content in paid ads beyond the contracted period, without renewing the licence, is a breach by the brand and makes it liable for a €500 penalty, plus retroactive payment of the licensing owed. Collecting that penalty is LM Agency's responsibility and does not affect what is owed to you under clause 11.

7. Limits on use by the brand

The brand may only use the content within what was agreed. In particular, without written authorisation, the brand may not:

  • Use the content for purposes or on platforms different from those defined in the brief.
  • Resell, sublicense or assign the content to third parties.
  • Alter the content in a way that distorts the message or associates you with something you didn't approve.
  • Keep using the content in paid ads after the included period ends, without renewing under 6.2.
  • Use the content for defamatory, offensive, misleading or illegal purposes.

8. Artificial intelligence

I give special importance to protecting your image in the face of artificial intelligence. Without your express written consent, neither LM Agency nor the brand may:

  • Use the content you produce to train artificial intelligence models.
  • Generate, recreate or simulate your image, voice or likeness through AI.
  • Create deepfakes or synthetic versions of you from the content.

If you use AI tools in producing the content, you must let me know. The final content has to respect the brief and may not infringe third-party rights. Any use of AI on your image beyond what was agreed requires a new authorisation from you.

9. Moral rights and credit

You remain the author of the content. The brand may choose to credit you or not, depending on the campaign's strategy. Whenever possible, I try to give your work the credit it deserves.

10. Portfolio and promotion

You may use the content you produce for your own promotion and portfolio, except where a campaign restricts it for brand confidentiality reasons. Likewise, LM Agency may show your work as an example of what I do.

11. Payment

  • The amount for each campaign is agreed before you start producing.
  • Payment is made after the delivery and approval of the content, and after the brand has paid for it, within the agreed deadlines. If the brand pays late, I keep you posted and do what I can to sort it out as quickly as possible.
  • You're responsible for meeting your tax obligations on the amounts you receive.

12. Revisions

Each campaign may include a number of revisions within the approved concept. I ask that you make the reasonable adjustments requested by the brand within that scope. Changes that exceed the initial brief can be agreed separately.

13. Products sent

Where a campaign involves sending products for filming, those products are intended for the production of the content. The terms for returning or keeping the product are defined in each campaign.

14. Confidentiality

You may have access to non-public information about LM Agency or about the brands, such as launches, strategies or materials. You commit to keeping that information confidential and not disclosing it without authorisation.

15. Conduct and image

You commit to representing the brands professionally and to not associating the content with offensive or illegal contexts, or ones that could harm the image of the brand or of LM Agency.

16. Data protection

Your personal data is processed in accordance with my Privacy Policy. By collaborating with me, you authorise the processing of the data needed to manage the campaign.

17. Cancelling a campaign

If you need to cancel your participation in a campaign you've already accepted, let me know at least 48 hours before the agreed delivery deadline, whenever possible. Work already produced and delivered up to the moment of cancellation is paid under the normal terms of clause 11. LM Agency may also cancel a collaboration in case of breach of this Contract.

18. Minimum age

To collaborate with me you must be at least 16 years old. If you are under 18, permission from whoever represents you legally is required, and the invoice goes out in their name. By accepting a campaign, you confirm you meet this requirement.

19. Limitation of liability

To the extent permitted by law, either party's liability for damages related to a campaign doesn't exceed the amount agreed for that campaign.

20. Governing law and jurisdiction

This Contract is governed by Portuguese law. Any dispute will be submitted to the competent Portuguese courts.

21. Changes

I may update this Contract from time to time. The version applicable to each campaign is the one in force at the moment you accept it. Updated versions are published on this page with a new effective date.

22. Contact

LM Agency

Email: contacto@laramurta.com
Site: laramurta.com