Blog
What I've learned doing this.
Notes on UGC, creators and what makes a video work in ads.
Canvas UGC: what it is and how you can work this way
A new profile, dedicated to a single product, posting every day until a video blows up. It's called Canvas UGC, and on the filming side it's a completely different pace of work.
Five reasons your UGC videos aren't converting
Closing the first job isn't the hard part, the brand coming back is. If you never land a repeat client, the reason is almost always one of these five mistakes.
How to start doing UGC in Portugal
The market filled up, entry prices fell and AI is already eating the generic work. What still works in 2026, told by the people who receive creator applications every week.