Blog
What I've learned doing this.
Notes on UGC, creators and what makes a video work in ads.
What is UGC and how to use it in ads
UGC is video filmed by real people with your product in hand. What it is, why it works in ads, and how to put it to work on Meta and TikTok.
How much does a UGC video cost in Portugal?
There's no single price for a UGC video. What pushes the cost up or down, what to check before you sign, and how I put my quotes together.
UGC or influencers: which should you choose?
UGC gives you videos for your own ads, an influencer gives you their audience. How to choose by goal, and what Portuguese law says about each.
How to get your UGC videos ready for Black Friday
Black Friday is on 27 November, but the ads that sell on the day start working weeks before. What Portugal's numbers and Meta's and TikTok's rules say, and what to prepare in your UGC videos, with every source listed.
Canvas UGC: what it is and how you can work this way
A new profile, dedicated to a single product, posting every day until a video blows up. It's called Canvas UGC, and on the filming side it's a completely different pace of work.
Five reasons your UGC videos aren't converting
Closing the first job isn't the hard part, the brand coming back is. If you never land a repeat client, the reason is almost always one of these five mistakes.
How to start doing UGC in Portugal
The market filled up, entry prices fell and AI is already eating the generic work. What still works in 2026, told by someone who receives creator applications every week.